The Ugandan Government has signed a one million dollar deal with CNN International for a media campaign to brand and market the country on its network over the next six months (From 8th October 2005 to March 2006)
The initiative, which President Yoweri Kaguta Museveni launched at Speke Resort Munyonyo on the 8th of October 2005, was put together by various partners in the “BRAND UGANDA CAMPAIGN that is projected to triple the country’s tourism returns by 2010.
The first commercials were beamed across the world on CNN on September fifteenth. As part of the deal, Uganda is now the sponsor of the 30 minute INSIDE AFRICA programme aired on CNN.
Uganda is now a new product on offer for global consumer as it goes by the brand identity GIFTED BY NATURE which sums up the country’s attraction in eco tourism, weather, heritage, and culture, strengthening the competitiveness of private enterprises. This will turn around the country’s economy by attracting more tourism traffic.
According to researchers, tourism has taken over from coffee as Uganda’s top foreign exchange earner over the past two years. Uganda earned 109 million dollars from coffee exports last year as compared with earnings from tourism which now stand at 250 million dollars per annum.
The CNN team that attended the Kampala launch of Uganda’s campaign, led by the assistant representative of CNN President and INSIDE AFRICA anchor Femi Oke said the promotion would succeed because over one billion people watch CNN across the globe. For more information visit our web site at www.ugandagiftedbynature.org
